Jesus, the Master Evangelizer

Clergy Corner by Deacon Ivan Hawk for October 11, 2015

Clergy Corner by Deacon Ivan Hawk for October 11, 2015.

___________________________________________________________________________

Jesus is the ultimate model of what marketing (Evangelization) is all about and why it is so important in ministry. When Jesus spoke to a rural audience, He taught using examples of planting and growing seeds (Matthew 13:1-32). When He spoke with fishermen, He taught using examples of fishing (John 21:1-15). His teaching was relevant because it was spoken in the language and culture of those He taught. Jesus’ ministry was successful because He immersed Himself in the culture and language of those He served. He connected with their life experience and they understood and grew in their knowledge of Jesus and themselves accordingly.

Jesus knew His audience because He went out among them in the marketplace. Jesus mixed with sinners. He was actively involved in their lives. Jesus was an Egalitarian -- all are equal in the eyes of Jesus. He reached out to all who were in need. Jesus knew the hearts of those He served; and He still does. Jesus meets us where we are, knows what we need and addresses those needs. Jesus is the Master Marketer/Evangelizer.

Marketing vs. Sales, what is the difference? Does the difference really matter? Marketing means that we invite the ones served into the process to collaboratively determine what their needs are.  When a product or service is determined this way and is offered, the one served is more likely to buy or participate. Sales means that we have developed a product or service without the input of those who we want to serve. Our product or service may or may not meet their needs. The likelihood that we will is pretty slim.

As a church, we can get caught up in programs and products (sales) that do not necessarily meet the needs of those we serve. You can probably think of some. The products might be very good, but few are willing to participate in them because we didn’t involve them in the process. The “product or service” doesn’t connect with their lived situation. When we do involve those we minister to, we have shifted from sales to marketing. We are now more likely to meet their needs because we went out to them, spoke their language, determined what was in their hearts and let them help design the product or service. That is what Jesus did. He was and still is the Master Marketer.

We all have a unique role in the church and community. We live among those we serve as neighbor and co-worker in our places of employment. It is in this “marketplace” that we have the opportunity to be real marketers, just like Jesus.

Do you serve in a specific ministry in the parish that allows you the opportunity to use your charism, your special gift? Do you include those in the parish community whom you serve, to determine the needs and appropriate programs, etc. to meet those needs?

Tags: deacon ivan, clergy corner
 

Clergy Corner

Read our Clergy Corner blog.


Recent

If Not, Why Not?

Sunday, June 28, 2020
The Gospel this weekend leads us to ask a simple question… “If not, why not?” What do you know in your heart to be absolutely... Read More

The Test of True Loyalty for Humans is Loyalty to God

Sunday, June 21, 2020
Whom shall we be afraid of; God or man? The answer is obvious, but let us be sincere in our examination. Many times we have contradicted our belief... Read More

Walking Together Toward the Promise of New Life

Saturday, June 13, 2020
The Gospel of John presents the discourse on the “bread of life,” held by Jesus in the Synagogue of Capernaum, in which he affirms,... Read More

Let Your Faith Shine Forth

Sunday, June 7, 2020
I want you to think about the readings from the past few weeks. When we get to heaven… what is that that we are going to find? Are we going... Read More

Let the Spirit Work in You!

Sunday, May 31, 2020
In the days before the Pentecost, the apostles were afraid; they were discouraged and disappointed. They locked themselves in. They would have... Read More

The Ascension of the Lord

Saturday, May 23, 2020
“He ascended into heaven and is seated at the right hand of the Father.” The Mystery of the Ascension is in all the creeds because it... Read More

Let all the earth cry out with joy!

Sunday, May 17, 2020
This is the psalm you will hear this weekend at Mass. Amidst all that is going on, our voices rise as we come together to celebrate, both from home... Read More

What do we keep, and what do we change?

Friday, May 8, 2020
When the restrictions ease up sooner or later, let us continue to listen to our Good Shepherd, and carry in our hearts the precious lessons and... Read More

Listen to His Voice

Sunday, May 3, 2020
Today is the Good Shepherd Sunday. In the Gospel, the Lord speaks of himself as a shepherd whose sheep follow him because they recognize his voice.... Read More

Find Jesus in Everyone You Encounter Today, Virtually or in Person

Sunday, April 26, 2020
Mother Teresa was once asked why she does what she does, and she responded, “I see Jesus in every human being.  I say to myself, this... Read More

Had Christ not Resurrected ...

Sunday, April 19, 2020
Had Christ not resurrected, our suffering would be without meaning; our belief in God would be for nothing; our love would be fruitless; and our... Read More

Easter at Home - Our Sanctuary of Prayer where We Encounter God

Sunday, April 12, 2020
Easter is one of those holidays when folks tend to come home to be with family; to visit mom, dad and grandma. Likewise, Easter is one of those... Read More

The Lenten Desert has become very REAL

Sunday, April 5, 2020
Building on what Fr. Ray beautifully said last week, this Lent is becoming more and more “real.” By this time, we feel like we have... Read More

Let us Focus more on Jesus

Sunday, March 29, 2020
All of a sudden, life has changed. The community quarantine has made us all slow down, except for the brave front liners out there who have to work... Read More

What do I do with blessed things?

Wednesday, March 11, 2020
As many of you know there are many devotions and actions of the Church that have developed over time and that now are regulated by rules from a... Read More

Online Giving

Online Giving

Secure and Convenient Donate now!