Jesus, the Master Evangelizer

Clergy Corner by Deacon Ivan Hawk for October 11, 2015

Clergy Corner by Deacon Ivan Hawk for October 11, 2015.

___________________________________________________________________________

Jesus is the ultimate model of what marketing (Evangelization) is all about and why it is so important in ministry. When Jesus spoke to a rural audience, He taught using examples of planting and growing seeds (Matthew 13:1-32). When He spoke with fishermen, He taught using examples of fishing (John 21:1-15). His teaching was relevant because it was spoken in the language and culture of those He taught. Jesus’ ministry was successful because He immersed Himself in the culture and language of those He served. He connected with their life experience and they understood and grew in their knowledge of Jesus and themselves accordingly.

Jesus knew His audience because He went out among them in the marketplace. Jesus mixed with sinners. He was actively involved in their lives. Jesus was an Egalitarian -- all are equal in the eyes of Jesus. He reached out to all who were in need. Jesus knew the hearts of those He served; and He still does. Jesus meets us where we are, knows what we need and addresses those needs. Jesus is the Master Marketer/Evangelizer.

Marketing vs. Sales, what is the difference? Does the difference really matter? Marketing means that we invite the ones served into the process to collaboratively determine what their needs are.  When a product or service is determined this way and is offered, the one served is more likely to buy or participate. Sales means that we have developed a product or service without the input of those who we want to serve. Our product or service may or may not meet their needs. The likelihood that we will is pretty slim.

As a church, we can get caught up in programs and products (sales) that do not necessarily meet the needs of those we serve. You can probably think of some. The products might be very good, but few are willing to participate in them because we didn’t involve them in the process. The “product or service” doesn’t connect with their lived situation. When we do involve those we minister to, we have shifted from sales to marketing. We are now more likely to meet their needs because we went out to them, spoke their language, determined what was in their hearts and let them help design the product or service. That is what Jesus did. He was and still is the Master Marketer.

We all have a unique role in the church and community. We live among those we serve as neighbor and co-worker in our places of employment. It is in this “marketplace” that we have the opportunity to be real marketers, just like Jesus.

Do you serve in a specific ministry in the parish that allows you the opportunity to use your charism, your special gift? Do you include those in the parish community whom you serve, to determine the needs and appropriate programs, etc. to meet those needs?

Tags: deacon ivan, clergy corner
 

Clergy Corner

Read our Clergy Corner blog.


Recent

Overcoming Death

Friday, November 8, 2019
We Christians have a strong faith in life after  death. In fact, eternal life to a Christian does not begin with death, it begins with this... Read More

What are you willing to die for?

Friday, October 25, 2019
Recently, Archbishop Chaput of Philadelphia spoke to a group of students at Notre Dame and asked them to contemplate what is it that they are... Read More

Increase Our Faith

Saturday, October 12, 2019
We believe that small things have an impact on big things. For example, one misses the train and a chain reaction occurs in which one is late to... Read More

The Greatest Showman

Friday, September 27, 2019
I always tell people that every movie, every song, no matter the setting, has a lesson that can be pulled out. The thing is that that lesson might... Read More

Happy Birthday, Blessed Mother!

Sunday, September 8, 2019
We celebrate her birth in a very special way because she gave birth to the Son of God. The Blessed Virgin Mary’s significance to us is... Read More

Past, Present and Future

Saturday, August 31, 2019
Most of us are familiar with the phrase, “Those who do not learn from history are doomed to repeat it.” It makes sense to look at human... Read More

​​​​​​​The True Treasures of the Church

Friday, August 2, 2019
In the year 258AD, Emperor Valerian restarted the persecution against the Christians calling for the execution of every bishop, priest and deacon,... Read More

A New Day will Begin!

Friday, July 19, 2019
In the song, entitled Memory, it says, “Daylight, I must wait for the sunrise, I must think of a new life.  And I mustn’t give in.... Read More

On Mission

Saturday, July 6, 2019
I recently was at the Ordination of a good friend in Hartford, CT, and he  received an Ordination gift that was this large metal square with... Read More

Choices

Friday, June 21, 2019
Sometimes we wish the choices we have to make in life were as simple as choosing what food to eat or where to order from. Most of the time, of... Read More

The Spirit, Summer and Priorities

Friday, June 7, 2019
The summer is upon us and everyone is making plans for which weeks they are going to see which family members; we are making plans for which weeks... Read More

The Heart of the Matter

Friday, May 24, 2019
One day, I was watching the National Geographic channel. The title of the show was “Fight Science.” It was about the mysteries of... Read More

Peter and Judas

Saturday, May 11, 2019
Many times in the year we see a side-by-side view of Peter and Judas and one wonders how could their reactions have been so different? One asks... Read More

Jesus, we trust in you. Your mercy endures forever!

Friday, April 26, 2019
Since the year 2001, the Second Sunday of Easter has been consecrated by the Church to celebrate the Feast of the Divine Mercy. It is the result of... Read More

Stay in the Game

Saturday, April 20, 2019
Clergy Corner Stay in the Game Recently the Church in South Carolina released a list of the priests who in the last 70 years had any connection... Read More

Online Giving

Online Giving

Secure and Convenient Donate now!