Friday, March 13, 2020 at 12:00 AM
Updated March 26 - Parish precautions regarding the spread of COVID-19 and Event Cancellations ... Precauciones con respecto a COVID-19 y cancelaciones parroquiales
Read more

Jesus, the Master Evangelizer

Clergy Corner by Deacon Ivan Hawk for October 11, 2015

Clergy Corner by Deacon Ivan Hawk for October 11, 2015.

___________________________________________________________________________

Jesus is the ultimate model of what marketing (Evangelization) is all about and why it is so important in ministry. When Jesus spoke to a rural audience, He taught using examples of planting and growing seeds (Matthew 13:1-32). When He spoke with fishermen, He taught using examples of fishing (John 21:1-15). His teaching was relevant because it was spoken in the language and culture of those He taught. Jesus’ ministry was successful because He immersed Himself in the culture and language of those He served. He connected with their life experience and they understood and grew in their knowledge of Jesus and themselves accordingly.

Jesus knew His audience because He went out among them in the marketplace. Jesus mixed with sinners. He was actively involved in their lives. Jesus was an Egalitarian -- all are equal in the eyes of Jesus. He reached out to all who were in need. Jesus knew the hearts of those He served; and He still does. Jesus meets us where we are, knows what we need and addresses those needs. Jesus is the Master Marketer/Evangelizer.

Marketing vs. Sales, what is the difference? Does the difference really matter? Marketing means that we invite the ones served into the process to collaboratively determine what their needs are.  When a product or service is determined this way and is offered, the one served is more likely to buy or participate. Sales means that we have developed a product or service without the input of those who we want to serve. Our product or service may or may not meet their needs. The likelihood that we will is pretty slim.

As a church, we can get caught up in programs and products (sales) that do not necessarily meet the needs of those we serve. You can probably think of some. The products might be very good, but few are willing to participate in them because we didn’t involve them in the process. The “product or service” doesn’t connect with their lived situation. When we do involve those we minister to, we have shifted from sales to marketing. We are now more likely to meet their needs because we went out to them, spoke their language, determined what was in their hearts and let them help design the product or service. That is what Jesus did. He was and still is the Master Marketer.

We all have a unique role in the church and community. We live among those we serve as neighbor and co-worker in our places of employment. It is in this “marketplace” that we have the opportunity to be real marketers, just like Jesus.

Do you serve in a specific ministry in the parish that allows you the opportunity to use your charism, your special gift? Do you include those in the parish community whom you serve, to determine the needs and appropriate programs, etc. to meet those needs?

Tags: deacon ivan, clergy corner
 

Clergy Corner

Read our Clergy Corner blog.


Recent

What do I do with blessed things?

Wednesday, March 11, 2020
As many of you know there are many devotions and actions of the Church that have developed over time and that now are regulated by rules from a... Read More

Give Up SIN for Lent

Friday, February 28, 2020
We are now on the First Sunday of Lent by which we are intending these 40 days as a preparation for the coming Holy Week of the Paschal... Read More

When in Doubt…

Friday, February 14, 2020
Unfortunately, when I hear this phrase, I still think of the old rule in school, “when in doubt, Charlie out.” As in, if you... Read More

The Beatitudes

Saturday, February 1, 2020
So what is now the significance of Jesus’ beatitudes and why are they so central to his teaching? The beatitudes respond to the natural... Read More

The Word Made Flesh

Saturday, January 25, 2020
The Word Made Flesh Recently the focus as we moved through Christmas was on the “made flesh” part of this title, but I want to take... Read More

Epiphany

Saturday, January 4, 2020
Today’s epiphany is not only God’s   revelation of Himself; it is also the manifestation of who we really are without God. We... Read More

The Final Push … and then Rejoice!

Saturday, December 21, 2019
Whereas this title could make you think of all kinds of things, I just want to  remind you to buckle in spiritually for the last couple of... Read More

The Feast of the Immaculate Conception

Friday, December 6, 2019
The feast of the Immaculate Conception of Mary reminds me of the chalice because in a way, when Mary was carrying Jesus in her womb, she was a... Read More

Alpha and Omega in the Holy Land

Thursday, November 21, 2019
This weekend we celebrate the last Sunday of the Liturgical year in the  Solemnity of Our Lord Jesus Christ, King of the Universe. Christ who... Read More

Overcoming Death

Friday, November 8, 2019
We Christians have a strong faith in life after  death. In fact, eternal life to a Christian does not begin with death, it begins with this... Read More

What are you willing to die for?

Friday, October 25, 2019
Recently, Archbishop Chaput of Philadelphia spoke to a group of students at Notre Dame and asked them to contemplate what is it that they are... Read More

Increase Our Faith

Saturday, October 12, 2019
We believe that small things have an impact on big things. For example, one misses the train and a chain reaction occurs in which one is late to... Read More

The Greatest Showman

Friday, September 27, 2019
I always tell people that every movie, every song, no matter the setting, has a lesson that can be pulled out. The thing is that that lesson might... Read More

Happy Birthday, Blessed Mother!

Sunday, September 8, 2019
We celebrate her birth in a very special way because she gave birth to the Son of God. The Blessed Virgin Mary’s significance to us is... Read More

Past, Present and Future

Saturday, August 31, 2019
Most of us are familiar with the phrase, “Those who do not learn from history are doomed to repeat it.” It makes sense to look at human... Read More

Online Giving

Online Giving

Secure and Convenient Donate now!